
brand identity
package design
brand atmosphere
small batch fruit-forward home grown hot sauces
The story of Lil' Red Dog began in the kitchen, or more accurately, the garden, where the owner crafted delicious homemade hot sauces, each with its unique flavor and heat level. As word spread and demand grew among family and friends, he saw an opportunity to turn his passion into a business. Naming the company after his beloved "little red dog" felt like a natural choice, perfectly capturing the essence of a hot sauce brand with a personal touch.
The adorable face of the dog became the iconic symbol of the brand, instantly recognizable and endearing to customers. Lil' Red Dog emerged with vibrant colors mirroring the diversity of ingredients used in the sauces. To further enhance the sensory experience, various fonts were carefully selected to convey the distinct flavor profiles of each bottle, ensuring that every aspect of the brand resonated with its fiery and flavorful identity.




