The owner of Mad Men Deli sought a redesign that would capture the essence of their offerings while maintaining clarity and simplicity for their customers. Understanding the importance of instant recognition, the focus was on creating a logo that effectively conveyed the restaurant's identity.

The resulting badge-like identity not only achieved this goal but also encapsulated the brand's friendly and whimsical personality. The incorporation of a burger icon served a dual purpose, symbolizing their primary product while also cleverly suggesting versatility with its ability to double as a sub sandwich. This subtle yet effective design choice communicated to customers that Mad Men Deli was more than just a burger joint.

Overall, the redesigned brand successfully balanced descriptive clarity with a playful charm.