a kinetic cognitive training platform for young athletes

Velocity democratizes access and standardizes kinetic cognitive training for driven athletes.

The Velocity icon is a kinetic brain exercise in itself, inviting the audience to be able to see the 3-dimensional letter V change its perspective depending on how they look at it. The two sides of the V further represent cause and effect. The ownable color red embodies the rebellious and high-energy spirit they share with their audience while a round and friendly font brings out the friend and dreamer personality of the brand.