a family-run vetinary hospital in Arizona

A family-owned veterinary hospital in Phoenix, Arizona embarked on a rebranding journey, aiming to infuse their identity with creativity and warmth.

The centerpiece of the rebrand was the icon featuring the letter S from the hospital's name cleverly incorporating hidden images of a dog and cat within the whitespace. This iconic design captured the essence of their services while adding a playful touch. Reflecting the vibrant spirit of their location, a sunny and colorful color palette was chosen to evoke the bright Arizona skies and create an inviting atmosphere.

The goal was to transform the traditional vet visit into an exciting and welcoming experience, where pets and their owners feel embraced and cared for from the moment they step through the door.