
Before
After
brand strategy
brand identity
brand atmosphere
A New Current: Rebranding the Future of Renewable Energy with depsys
depsys, a pioneering Swiss technology firm, is at the forefront of providing solutions that help traditional power grids navigate the challenges of decentralized renewable energy production. As the company prepared to transition into its next growth phase, it identified a pressing need: to ensure its brand identity and strategy mirrored its evolving narrative and market leadership.
The reimagined brand identity was elegantly symbolized using three interlinked circles, each embodying a phase of the electric grid. Ensuring a seamless transition from the former identity, the design integrated familiar color schemes and shapes, all the while introducing innovative elements that signaled transformative change. A connecting line formed the letter ‘d’, evoking a sense of electricity and upward momentum.
The renewed brand identity didn't merely signal a change; it encapsulated the evolution and ambition of depsys. With its refreshed brand, the company solidified its position as a thought leader in the energy sector, providing clarity for its stakeholders and ensuring continuity and recognition among its customer base.


“Appreciative of the very structured process and the resulting brand consistency.”
— Marc Schreiber, Head of Marketing