re-branding the 70 year old not-for-profit financial co-operative

The bold Climb logotype represents the brand's core values of empowering individuals financially throughout their life journeys. Using a lowercase font creates a welcoming and approachable feel, reflecting the friendly nature of the brand. The custom wordmark also conveys a modern and tech-forward impression, catering to the next generation of members. Each letter has been designed with rounded edges to evoke warmth, and the letter 'm' subtly nods to the brand's Colorado heritage and locations.

To further emphasize the brand's identity, the iconic 'm' was extracted from the typeface to serve as an icon. Placed within a bold yellow circle, it symbolizes the rising sun, capturing the spirit of ascent and growth as its members climb toward their goals